I’m Kat King!
Creative Director.
Marathon trainee (unfortunately). Cat mom (fortunately).
Crochets things that only sometimes turn out wearable.
Leads creative with curiosity, taste, and can thrive in the face of chaos.

Email: katmcd55@gmail.com Phone: 978.944.9919

A little more about me -

I’m a Creative Director who thrives in fast-paced, multi-client environments, balancing sharp ideas with high craft. I lead campaigns from concept to launch, blending storytelling, design, and social-first thinking that actually connects with people.

My background spans entertainment, lifestyle, and purpose-driven work. Whether it’s launching global campaigns or creating moments made for the feed, I care about clarity, taste, and impact.

Working in entertainment -

I’ve built campaigns for some of the biggest names in culture, Peacock, Apple TV+, NBA, Spotify, Showtime, Roku, Westminster Kennel Club, and Netflix. My work bridges strategy and storytelling, creating visuals that extend a show’s world beyond the screen. I’ve concepted and art-directed everything from cinematic social series to live event coverage, collaborating closely with producers, directors, and talent to make each moment feel iconic.

Resume

In the non-profit sector -

I’ve used my craft to help organizations raise awareness and drive change for causes that matter. My work includes collaborations with Doris Duke Foundation, March For Our Lives, Planned Parenthood, and the National Domestic Workers Alliance, creating campaigns that inspire action, not just attention.

In politics, I’ve designed for Democratic campaigns including Joe Biden for President, John Hickenlooper for Senate, and Jared Polis for Governor, helping candidates shape their message and connect authentically with voters.

Here’s the obligatory breakdown of what I’m good at.

Every idea starts with a sharp insight and a sense of cultural timing. I help brands find their voice, stretch their world, and evolve visually while staying true to what makes them distinct. Creating 360 campaigns that launch them into people’s fyps (and hearts, duh)
Agency life trained me to thrive in controlled chaos. I balance multiple clients and campaigns at once, pivoting between quick-turn social moments and long-lead productions without losing craft or strategy.
I translate creative vision across teams, working closely with strategy, accounts, production, and media to ensure the work doesn’t just look good, but drives results. I’m fluent in turning marketing language into creative momentum.
I lead multidisciplinary creative teams across design, photo, motion, and social, building a culture of clarity, collaboration, and experimentation. Whether mentoring emerging talent or aligning seasoned creatives, my focus is elevating the work and the people behind it.
From pre-pro to post, I direct shoots that balance visual storytelling with brand intent. I’m hands-on with casting, wardrobe, art direction, and post-production to ensure every frame feels intentional and alive with the brand’s energy. I’ve directed it all, from social shoots made to stop the scroll for Jägermeister to lifestyle campaigns that sell the stay for Hyatt Hotels to working with talent to do that cringy trend.
Equally comfortable behind the lens and in the algorithm, fluent in gear, workflows, and the unspoken language of creators.