Ted Lasso
Apple TV+
Client
Apple TV+
Year
2021-2023
Agency
GLOW Agency
Role
Senior Art Director
My Role
As a Senior Art Director and Production Artist, I helped lead design and creative direction for realistic sports graphics, motion graphics, and immersive social media experiences and produced them myself. We made real-life billboards, game graphics, and even a tweet mentioned on the show.
The Gist
We started by creating an ecosystem of in-world Twitter accounts — all centered around Ted Lasso’s handle. We used them to extend scenes and storylines from the show, with social content that was part of the show’s production. Tweets were written with show writers in real time, and because people loved believing Ted was real, they played along, and engaged with him as if he were…
People loved the social media for Ted Lasso because it didn't promote Ted Lasso, it was Ted Lasso. This lead to: over 100 million engagements. Not impressions, engagements. 536.5 million followers reached, @TedLasso becoming the fastest growing account in TV, and even trending on Twitter - between seasons.
