My Role

As Senior Art Director for the Westminster Dog Show, I crafted a cohesive visual identity and led the creative direction for social media content, campaign conceptualization, and live event coverage. My role spanned from designing the overall look and feel of the event to creating real-time assets that captured the energy and elegance of the show as it unfolded. This involved blending strategic planning with the agility to produce engaging, high-quality visuals and social content on the spot, ensuring the Westminster brand remained vibrant and impactful throughout the event.