NBA

My Role

As a Senior Art Director and Production Artist, I led a multifaceted team through the design and creation of 130 print assets for billboards strategically placed throughout Grand Central Station, as well as other print and mobile paid advertising. We have created multiple key arts, one included a full shoot with NBA players, Influencers, and fans. We have built out multiple advertising placements in print, OOH, digital advertising and more.

Client
NBA

Year
2022-2024

Agency
GLOW Agency

Role
Senior Art Director

The Gist

Year after year, GLOW and the NBA partnered for creative spaning large-scale national 360-campaigns, including OOH, social, mobile, CTV, display and custom print features, immersive and engagement elements in NYC, and a complete month-long takeover of the iconic Grand Central Station.