Jägermeister Social
Jägermeister
Client
Jägermeister
Year
2024
Agency
GLOW Agency
Role
Senior Art Director
The Gist
As Jägermeister's Agency of Record, we handle their social media presence end-to-end, from monthly content strategy and concepting to production, posting, and community management. Our team also produces high-impact shoots, ensuring each piece reflects Jägermeister’s bold identity and drives engagement across digital platforms.
My Role
I guided the team in conceptualizing and developing a diverse range of content, from eye-catching static visuals to a highly engaging historian series that went viral. I helped lead the creative process from concept to production, ensuring each piece resonated with the target audience and aligned seamlessly with the brand's identity. Additionally, I art-directed a comprehensive shoot, producing evergreen video and static assets that delivered a consistent, compelling narrative across all social platforms for both the global and US handle.
