Jägermeister
Client
Jägermeister
Year
2024 - Present
Agency
GLOW Agency
Role
Creative Director
The Gist
As Jägermeister's Agency of Record, we handle their social media presence end-to-end, from monthly content strategy and concepting to production, posting, and community management. Our team also produces high-impact shoots, ensuring each piece reflects Jägermeister’s bold identity and drives engagement across digital platforms.
My Role
As Creative Director, I led the team in concepting and developing a wide range of social-first content, from bold static visuals to viral DIY series that redefined how the brand showed up online. I guided the creative process end-to-end, from insight to production, ensuring every piece captured the brand’s distinct identity and resonated globally. I creative directed a major social shoot, producing evergreen video and static assets built for cross-platform storytelling, and collaborated with talent and influencers to extend reach, drive engagement, and bring the brand’s nightlife spirit to life .
