Sing 2
Universal Pictures
Client
Universal Pictures
Year
2021
Agency
GLOW Agency
Role
Art Director
The Gist
The team was tasked to market the Sing 2 through a first-to-market TikTok Approach. Our interactive approach championed what’s at the heart of this film and the heart of TikTok as a platform… and fans couldn’t help but sing along. Invited fans into the world of Sing 2 through comedic clips, on-trend memes, and musical moments.
My Role
As the Art Director, I concepted, creatively led, and produced TikToks for Sing 2 using a first-to-market TikTok approach to drive engagement for Sing 2. We invited fans to join the world of Sing 2 through a mix of comedic clips, trending memes, and musical moments that kept audiences singing along. This fresh, platform-native campaign resonated with fans and amplified the film’s spirit across TikTok.
